Create a Winning Course

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Every action needs a proper plan to succeed. Improper preparation and incomplete planning towards your course may lead to failure to reach your targeted students. Witkali team advises Instructors to make a plan before creating a course.

Planning, choosing the appropriate category and targeting your students are very important. Not all category of an online course in the Indian market is booming. The market depends on their need and we need to understand the market needs.

Witkali team has created 5 steps for Instructors to create a winning course.

Step1: Understand the market trend and choose an appropriate subject to teach

  • Most Instructors say that their courses are for everyone. But before saying that Instructors must know the Indian market demand for online courses. Witkali helps you to analyze the demand.
  • To create a winning online course first you need to understand the market trend.

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•        Primary and secondary supplemental education Supplement to school learning for students enrolled in primary and secondary classes in school
•        Higher education Provide an alternative to traditional higher education courses
•        Test preparation Online programmes aimed at coaching students in preparation for competitive

examinations

•        Reskilling and online certifications market Courses designed to assist users in skill enhancement, which may result in

certifications

•        Language and casual learning Learning of non-academic subjects such as spoken English and playing guitar

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Source: KPMG in India’s research and analysis 2017

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Online education in India is expected to grow to USD 1.96 billion over the next five years driven by increased consumer adoption supported by macroeconomic changes, improvements in product offerings and changes in business models. The paid user base is expected to increase from ~1.6 million users in 2016 to ~9.6 million in 2021

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Source: KPMG in India’s research and analysis 2017

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Online education provides a low-cost alternative

  • Lower infrastructure cost and a larger student base helps leverage the economies of scale and hence reduced prices via the online channel
  • 175 percent increase in the cost of education from 2008 to 2014
  • Online skill enhancement courses are around 53 percent cheaper than offline alternatives
  • An online channel provides quality education to potential student
  •  Open courses and distance learning enrolments in India to rise to around 10 million in 2021 growing at a CAGR of around ten percent
  •  Areas where availability of quality offline education is low witness higher adoption of non-traditional education methods. For example, states like Kerala, Bihar and Jammu and Kashmir account for ~ 4 Lakh distance learning enrolments
  •  The stark difference in educational qualification between urban and rural Indian population

An online channel provides quality education to potential students

  • Open courses and distance learning enrolments in India to rise to around 10 million in 2021 growing at a CAGR of around ten percent
  • Areas where availability of quality offline education is low witness higher adoption of non-traditional education methods. For example, states like Kerala, Bihar and Jammu and Kashmir account for ~ 4 Lakh distance learning enrolments

Growing job seeking population drives the demand for industry relevant training

  • 280 million job seekers expected to enter the job market by 2050
  • The unemployment rate in India at a five year high of around five percent in 2016 
  • An annual growth rate in the availability of jobs at around two percent per annum

Government initiatives to drive adoption of online education

  • Government initiatives such as SWAYAM, E-Basta, Rashtriya Madhyamik Shiksha Abhiyan(RMSA), Skill India and Digital India will enable the infrastructure needed by students to study online

Internet penetration witnessing exponential growth across India

  • Around 31 percent internet penetration with about 409 million internet users today 
  • Increasing penetration in semi-urban and rural areas provide high potential for growth
  • Nearly 735 million projected users by 2021
  • Internet penetration will enable reach and increased traffic for the online education players

Growing smartphone penetration across India to drive technological adoption amongst masses

  • Nearly 290 million smartphone users in India today
  • Smartphone user base expected to grow with the addition of approximately 180 million new users by 2021

A significant increase in disposable personal income

  • Disposable income of the country is expected to grow by 55 percent by 2020
  • India will keep its current rank as the world’s second largest middle class till 2030

 A large fraction of the Indian population is young, thus enlarging the target population for online education

  • Nearly 46 percent of the population between 15-40 age group[25]
  • A young population with high aspirations but lower income is a good target market for online education
  • Further, the acceptability of online channel is also higher in the younger demographic

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The next five years are expected to present immense growth opportunities for all categories in the online education space. Currently, the most dominant category is re-skilling and online certifications, standing at USD 93 million, and accounting for nearly 38 percent of the total online education market. This is driven by the considerably higher acceptance for this category amongst the target audience and the growing need for re-skilling across industries

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Source: KPMG in India’s research and analysis 2017

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Source: KPMG in India’s research and analysis 2017

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Step 2: Find your target students

  • Before creating the course, you should be determined to whom you are teaching and where you want to take your students by the end of the course.

Step 3: Outline your course before filming

  • Structuring and visualizing your content in the course are most important to reach your student’s expectations. Course outline acts as a foundation to create your course. Witkali’s  VIDEO CONTENT FORMAT(VCF)   and  COURSE CONTENT FORMAT(CCF)  helps you to get started.

Step 4: Start filming your course

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A complete guide to start teaching at witkali

In this video, we have explained how you can use Witkali teaching zone to create courses, to add lessons and many more. Please watch the video, if any doubts mail support@witkali.com[/vc_column_text][/vc_column_inner][vc_column_inner][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533796385837{margin-left: 90px !important;}”][vc_column_text]

Demo Video for using Electronic Writing Pad

This video explains how you can use Electronic Writing Pad. First, you have to connect the writing pad to your PC/laptop using the USB cable provided by Witkali and start writing. For more information, please go through the video.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://www.youtube.com/watch?v=WX5QXCpKX_w&feature=youtu.be” el_width=”70″ align=”right”][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner width=”1/2″][vc_video link=”https://www.youtube.com/watch?v=8Fy1hF_R8XU&feature=youtu.be” el_width=”70″][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533796401842{margin-left: -90px !important;}”][vc_column_text]

Demo Video 1

In the First phase of the demo video, we are showing how you can start explaining concepts at the beginning. For an effective explanation of the concepts, you can take the example of your own. To know more Watch the video.

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Demo Video 2

In the second phase of the demo video, the introduction by giving the definitions of each concept that you are teaching and the application of each concept. To know more please watch the video.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://www.youtube.com/watch?v=wOl-rtIL6xo&feature=youtu.be” el_width=”70″ align=”right”][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner width=”1/2″][vc_video link=”https://www.youtube.com/watch?v=O78vKErgEU4&feature=youtu.be” el_width=”70″][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533796455557{margin-left: -90px !important;}”][vc_column_text]

Demo Video 3

The last phase of the demo video shows how you can practically explain your concepts to the students using the required software that is needed for that concepts.

To know more watch the Video.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_column_text]Step 5: Make sure your students have practiced by the end of your course  

Students need to practice and practice makes them perfect. Make students to experience the real-time application of your course. Assignments and quizzes are more important to analyze the student’s level of understanding.[/vc_column_text][/vc_column][/vc_row]